The world’s largest rolling birthday party!
Atlanta • Baltimore • Los Angeles • Toronto • Dallas/Ft. Worth • Sydney • Tokyo • Barcelona • Hamburg
In 2002, Harley Davidson celebrated its 100th anniversary by throwing a worldwide party, The Open Road Tour. Nine cities were host to acres of exhibits that told the story and depicted the history of the company that has inspired millions to become motorcycle worshippers.
In addition to incredible museum quality displays, there was great entertainment on the Main Stage and the House Of Blues stage. Fans were treated to groups like Lynyrd Skynyrd, Journey, Tim McGraw, Blues Traveler,
Travis Tritt, Aerosmith, and the reunion of the Doors, to name just a few.
Visual Terrain was proud to participate as the lighting & production designers of the Main Stage and HOB performance stages, as well as the lighting designers for many of the exhibit tents and the overall site.